Juls is going bigger. The Ghanaian-British producer and DJ has signed a global partnership with Africa Creative Agency (ACA) to grow his brand in international markets and open up new commercial and creative opportunities, Music In Africa and GQ South Africa reported on Friday, 13 November.
Under the deal, ACA will support Juls with brand development, business partnerships and bookings across Africa and selected international markets, alongside his existing representation, according to Music In Africa. The two sides will also look at possible recording, distribution and other strategic music partnerships.
Tabom goes global
A big part of the plan is Tabom, Juls’ event series and cultural platform. The partnership aims to build its commercial strategy, land brand partnerships and take it international while keeping its community focus. The name nods to a piece of Accra history: in an interview with Nataal, Juls spoke about the Tabom people, a group of Brazilians who settled in Accra.
“This partnership represents more than the next step in my career; it’s about building on everything I’ve worked towards and taking that vision to a bigger stage,” Juls said, as quoted by GQ South Africa. “Partnering with Africa Creative Agency gives me the foundations to expand into new markets, build meaningful partnerships and grow Tabom into a global cultural platform.”
ACA founder and CEO Colin Gayle said: “Juls has already established a powerful global presence, and our role is to build on that foundation, unlock new opportunities, and connect him with strategic partners who recognise the full scope of his vision, while preserving the authenticity that makes him exceptional.”
Who are ACA?
ACA is headquartered in Johannesburg, with offices in Los Angeles, Nairobi and London, and works across talent management, brand partnerships, content, marketing and live events, Music In Africa reported. It also runs Exodus Records and Africa Creative Publishing, and develops WAV Festival and Africa House.
The London-born producer has worked with acts including Wizkid, Burna Boy, Lauryn Hill, GoldLink, Masego and Tyler, The Creator, according to GQ South Africa. Closer to home, he was recently named a mentor for the Martell Swift Academy alongside Gyakie and M.anifest, and you can catch up on his recent single ‘POSITION’ with Projexx and Minz.
Can ACA help turn Tabom into a global brand? Let us know your thoughts in the comments.
