One of Africa’s finest and Ghana’s number one DJ, DJ Black has questioned the credibility of the 4syte Music Video awards which seeks to award music videos in the country.
The famous DJ is among critics who believe the concept of the awards lacks proper coordination and content, faulting organisers of having little or no background in the organisation of the awards ceremony.
The awards has over the years awarded, what organisers say are, some of the country’s finest music videos including Becca’s African Woman which was crowned as the Overall Best Video at 2011 edition of the awards.
According to DJ Black, who was speaking to Joy News, to the best of his knowledge, the organiser’s main flagship programme, 4Syte TV is just a show which is shown for about 30 minutes, questioning how well and often the show telecasts music videos. “For me I think, yes, it’s a good initiative if 4Syte decides to have an awards but I frankly do not respect a 4Syte Music Video Awards,” he said.
The award-winning DJ explained that his reasons are based on several key mind-boggling questions, including the authenticity of videos shown as well as the selection process of the award panel.
He however admitted that, the idea “is a good initiative … it is wonderful to have our very own music video awards so that, yes, it will encourage artistes.”
In spite of that, DJ Black known in real life as Kwadwo Ampofo stressed, “…for me as DJ Black, I frankly wouldn’t respect an award like that because I think that for 4Syte to come and give people awards, it should have earned the merit, some weight.”
“Just like when Reggie Rockstone comes out and endorses a musician, everybody will respect that,” because he started the hiplife movement in Ghana, the host of the Open House Party on Joy FM stated.
Reacting to reports of an upcoming Hip Hop awards ceremony also to be organised by 4syte TV, DJ Black charged organisers to give patrons credible awards, stressing that it should be an awards that will give hip hop fans the real experience of the genre in Ghana.
He however cautioned that “we should be able to know who the hip hop acts are and then we should be careful not to” mix other genres with the awards.